And they have run experiments on people, producer side experiments, where they have confirmed this.вЂќ They prioritize content in your feed so that you will give little hits of dopamine to your friends so they will create more content. ItвЂ™s because they know that other people will produce more content if they get the likes and comments and reshares. And itвЂ™s interesting because those clicks and comments and reshares arenвЂ™t even necessarily for your benefit. The dangers of engagement-based ranking are that Facebook knows that content that elicits an extreme reaction from you is more likely to get a click, a comment or reshare. But they donвЂ™t want us to have that conversation because Facebook knows that when they pick out the content that we focus on using computers, we spend more time on their platform, they make more money. We, together, socially regulate what we see. There are ways that we can make those experiences where computers donвЂ™t regulate what we see.

The reality is that those experiences have a lot of permutations. TheyвЂ™re going to say, youвЂ™re going to get - youвЂ™re going to be spammed, like youвЂ™re not going to enjoy your feed.

Like, letвЂ™s say, imagine we ordered our feeds by time, like on iMessage or on - there are other forms of social media that are chronologically based.

There are a lot of - Facebook likes to present things as false choices, like you have to choose between having lots of spam. YouвЂ™re not going to like Facebook as much if weвЂ™re not picking out the content for you. Could you talk more about why engagement-based ranking is dangerous? And do you think Congress should seek to pass legislation like the Filter Bubble Transparency Act that would give users the ability to avoid engagement-based ranking altogether?вЂќ вЂњFacebook is going to say you donвЂ™t want to give up engagement-based ranking. вЂњWeвЂ™ve learned from the information that you provided that Facebook conducts whatвЂ™s called engagement-based ranking, which youвЂ™ve described as very dangerous. Transcript Thune, Facebook Whistle-Blower on Engagement-Based Ranking Senator John Thune, Republican of South Dakota, asked the Facebook whistle-blower to detail the danger of engagement-based ranking, which is used by Facebook and other social media platforms to determine which content they believe is most relevant to usersвЂ™ interests. ItвЂ™s going to require express consent from users for large platforms to use algorithms on somebody.вЂќ ThatвЂ™s why we need to pass the KIDS Act that Senator Blumenthal and I have introduced and why we need an algorithmic justice act.вЂќ вЂњThereвЂ™s a lot of bills that I think weвЂ™ve all talked about, but mine is called the DATA Act. ThatвЂ™s why we need to expand the Child Online Privacy Protection Act. And of course, Senator Klobuchar always wants to talk about antitrust.вЂќ вЂњAs early as 2012, Facebook has wanted to allow children under the age of 12 to use its platform. I filed my first privacy bill when it was in the House back in 2012, and I think that it will be this Congress and this subcommittee that is going to lead the way to online privacy, data security, Section 230 reforms. Senator Markey and I have introduced the KIDS Act, which would ban addictive tactics that Facebook uses to exploit children.вЂќ вЂњPassing a federal privacy standard has been long in the works. If they wonвЂ™t act, and if Big Tech wonвЂ™t act, Congress has to intervene. вЂњFacebook exploited teens using powerful algorithms that amplified their insecurities and abuses through what it found was an addictвЂ™s narrative. Transcript Senators Call for More Regulation of Facebook Republican and Democratic senators voiced support for greater regulation of Facebook and its social media platforms during a hearing in which a whistle-blower warned about wrongdoing inside the company.

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